Diana Nicoras is a fashion entrepreneur and creative director, and the founder of ANAIDD, a contemporary leather fashion brand established in 2025. Her work reflects a natural progression from early industry exposure to building a brand rooted in design, craftsmanship, and long-term vision. Born and raised in Romania, Diana developed an interest in fashion at a young age. She began working in the industry at 12, gaining international experience through media and fashion-related projects. This early exposure provided her with a practical understanding of the global fashion landscape and influenced her creative perspective. She later pursued formal fashion education at Istituto Marangoni Miami, where she focused on design, luxury, and the business side of fashion. Combined with her hands-on experience, this background shaped her approach to building a brand with both creative and commercial awareness. ANAIDD was created from a genuine interest in leather as a material. Rather than following trends, Diana focused on developing pieces that feel structured, wearable, and timeless. The brand emphasizes quality, simplicity, and modern aesthetics, appealing to individuals who value both design and functionality. Since launching, ANAIDD has been worn by models and creatives within the fashion space, contributing to its early visibility. Diana continues to build the brand with a focus on consistency, refinement, and organic growth. Her philosophy centers on creating something meaningful over time—balancing creativity with discipline, and growth with patience. She remains focused on developing ANAIDD into a lasting presence within the fashion industry.