Diana Nicoras is a fashion entrepreneur and creative director, best known as the founder of ANAIDD, a leather-focused fashion brand launched in 2025. Her work is rooted in a lifelong connection to fashion, shaped by early exposure to the global industry and years of hands-on experience. Originally from Romania, Diana began working in fashion at a young age, gaining international exposure through media and industry projects. She later studied at Istituto Marangoni Miami, where she developed a deeper understanding of design, luxury, and brand development. ANAIDD reflects her long-standing interest in leather as a material—combining structure, versatility, and timeless appeal. The brand focuses on clean, modern pieces that emphasize craftsmanship and wearability. Since its launch, ANAIDD has gained attention within the fashion community and has been worn by models and creatives. Diana’s approach to building her brand is grounded in consistency, creative direction, and long-term vision, with a focus on developing something authentic rather than trend-driven.